On the set: Creating Wellness Spring Ad Campaign

Last week we got the go ahead to produce a new ad campaign for one of our outstanding clients, Creating Wellness. The challenge: we only had 7 days to get the photos we needed to communicate our top creative idea - which we dubbed “The Office” series. Of course we had a plan B (and C for that matter) but the response to The Office series concept had been high and we knew this would be a big hit.The word went out…”top models wanted for international ad campaign.” Responses poured in from local talent in Richmond, VA to Washington, DC and beyond. This is a good place to mention that we’re always looking for model and acting talent, so contact us already!Thankfully the shoot was indoors (courtesy of Business Suites West End) because it was some serious, global warming inspired madness outside. Halfway through the shoot, most of the buildings around us lost power but fate was on our side as our location had a backup generator to keep things going.All in all, it was an amazing shoot (in spite of the cheese debacle) and I’d like to thank all the wonderful people who played a part:

• Stephen Barker
• Tom Berish - Creating Wellness
• Kelly Bledsoe
• Elias Dancey
• Emily Harrison
• Natalie Harrison
• Nancy and Russ Ingalls
• Kerry Kearns
• Jacqueline “Jackie” Jones
• Brain Landis
• Jerry Long
• Russell Mann
• Jenna St. John
• Scott and Cherine VanWagner

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Stay tuned to see the ads when they go-live at the end of March 2008 (sorry, we couldn’t spoil the big reveal just yet).