WebPoint Systems changes to WebPoint Interactive

We’ve changed our name from WebPoint Systems to WebPoint Interactive. It was time for the next chapter of our great little company.

So here’s the story …

We’ve been thinking of changing our company name from WebPoint Systems for quite some time now - with ‘WebPoint Media’ being one of the main contenders. This was because the ‘Systems’ in WebPoint Systems just didn’t make sense any more. I chose that back when I was first starting out, believing that all I’d be doing was developing business software.

Since then we’ve branched out into creating web apps (My Wedding Hero), tons of blogging (My Wedding Hero Blog, Whats the WebPoint and more), building client web sites, print, video and hosting business seminars. Rather than just a one-trick-pony, we see ourselves as a full-service agency, run by a talented and passionate group.

If you’ve ever gone through an corporate re-branding, you know what a real challenge it can be. We considered how the name change would affect everything including our image, logo and message.

Ultimately, we decided that ‘media’ was just too flat and didn’t capture the spirit and excitement we had about our vision of the future. We wanted something that had more energy and connection with people. That’s when ‘interactive’ made its way to the top of the heap.

While the name Interactive is added to many design firms, it really seemed to fit well for us in spite of it’s use elsewhere on the net. When combined with WebPoint, it seemed to tell it’s own story. Our story. How clients can connect with our passion to develop solutions to grow their business. How customers can interact with products and brands to build strong relationships.

In the following weeks, you can expect to see the rollout of our new website and how our enthusiasm carries forward to our work for you.